Visual Identity

You may be asking, “What in the world is a Visual Identity and why does my church NEED one?”

In the corporate world a Visual Identity is a cleverly created visual representation of a company in order to SELL products. So, how does this apply to the church? We have nothing to sell! The important thing is to make that immediate distinction! A Visual Identity for the church is a visual representation of God’s vision, mission, and purpose in the church and the people that make up that church family.

A Visual Identity for the church is a visual representation of God’s vision, mission, and purpose in the church and the people that make up that church family.

We have been so blessed by the Visual Identity package from His Productions. It has helped us communicate the vision, heart, and direction of our fellowship more clearly through text and visual communication.

Steve Popen

Assisting Pastor, Calvary Chapel Finger Lakes

Church Visual Identity Components

Church and ministry logo development

Logo Use

Your logo is the bedrock of your visual identity. This single graphic should visually encompass who you are, what God is doing, and what you hope He will do through your ministry in the future! From the initial concepts, we will make sure that your logo properly represents you!

Church and ministry visual identity

Typography

Think about the times you’ve visited websites that just didn’t “seem right”. Very likely, numerous different fonts from different font families were used. We will help you select a family of fonts that will compliment one another and bring coherence to your website.

Church and ministry marketing

Tagline

A tagline is crucial to properly representing God’s work at your church. It needs to communicate your purpose. Consider OUR tagline, “Growing God’s Kingdom Through Radio and Media”…this tells people WHAT we’re doing. Your tagline needs to tell people what you’re all about.

Church and ministry branding

Colors

Blending multiple colors into a family of colors is truly a gift. Remember when you’re mom told you not to wear stripes with plaid. We will make sure that all the colors used in your website compliment each other.

Ministry Visual Identity

His Productions can help YOU with your Visual Identity.

Let us help you communicate the vision God’s given you.

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Address: 4955 N. 100 E. Howe Indiana 46746
Call or Text: 260.499.1543